Namaste Nail Sanctuary received over 5,000 leads for their local stores averaging a cost per lead of less than $2 per lead.
Local Store Leads Generated
Averaging less than $2/lead
Namaste Nail Sanctuary combines the necessity of nail salon services with the life changing benefits of meditation, relaxation and rejuvenation. Customers can receive their routine main-pedi while doing something that improves their health and their lives: meditation.
Brand new to market, Namaste Nail Sanctuary, was looking to partner with an agency with a lot of experience generating quality leads using Facebook and Instagram. They were looking for a team that could craft that right message that draws people into their local stores.
Namaste Nail Sanctuary franchisees came to SocialPhDs based on word of mouth referrals from Orangetheory Fitness. SocialPhDs performed a thorough diagnostic on their business and their brand. One of the approaches the SPhDs decided to create was to highlight the unique selling propositions of Namaste, while also paying careful attention to target demographics, competitive sets, and hyper local attributes.
SocialPhDs closely monitored KPIs of the campaign and optimized in real time to insure the highest number of conversions. SocialPhDs came up with a template of Facebook video ads and website landing pages that local franchises could replicate system wide to attract new members.
5,000+ leads for 5 locations.
16x return on ad spend.
6X increase in studio visits compared to before running Facebook ads with SocialPhDs.