As seen on Shark Tank, this men’s grooming franchise achieved an 12x return on ad spend for their local stores and attracted over 1,000 franchise license leads..
Local store leads generated
Franchise license sales generated
Hammer & Nails | Grooming Shop for Guys sets itself apart by being the first and only grooming franchise with a core focus on hand and foot grooming for guys alongside the traditional hair and shave services found in your old school barber shop. Hammer & Nails | Grooming Shop for Guys specializes in men's hands, feet, haircuts and straight-razor shaves in relaxed man cave nirvana.
Let down by previous providers, Hammer and Nails Grooming was looking for an agency to remodel their social media marketing and lead generation strategy.
Hammer and Nails Grooming turned their online marketing over to SocialPhDs. We came up with everything from their daily content to their online paid advertising. Because Hammer and Nails Grooming is a franchise enterprise, each of its locations operates on a local basis. SocialPhDs redesigned their corporate Facebook pages geared towards selling franchise licenses while leverage the local pages to generate in-store traffic.
To figure out which of its ads was most effective, SocialPhDs performed rigorous split testing. The team continuously pitted 2 ads against one another, changing just one element—imagery or messaging—to isolate the elements that generated the most (or the best) leads. This strategy has been so successful that all of their stores began using it. For the franchise license campaigns, SocialPhDs, used video ads to highlight the unique selling propositions and unique franchisee offerings Hammer and Nails Grooming had to offer.
Hammer and Nails Grooming has received thousands of leads for both their local stores and for their franchise license campaigns.
2,000+ local store leads generated.
1,000+ franchise license sales generated.