The group fitness franchise opened over 500 locations using SocialPhDs as their marketing team and achieved a 100x return on ad spend.
Members via Facebook ads by SocialPhDs
Return on ad spend
Orangetheory is a 1-hour, full body workout, focused on training endurance, strength, and power. They use heart-rate based interval training, which burns more calories post workout than traditional exercise. When wearing their exclusive OTbeat heart rate monitors, your real time results are displayed on large screens throughout the studio. Intensity is based on your individual heart rate zones, making the workout effective for all fitness levels. To top it off, their certified coaches lead the workout to prevent you from over or under training. They have over 1,000 locations in the USA and even more internationally.
Orangetheory Fitness wanted to develop a lead generation strategy for its growing network of Franchisees.
Who’s completed more Orangetheory Fitness pre-sale marketing campaigns than SocialPhDs? Nobody! SocialPhDs was presented with the opportunity to create a turnkey presales solution for Orangetheory’s presales phase. The solution must meet two objectives:
1. Generate volumes of qualified leads that convert to sales
2. Have all the components be automated to allow franchisees to solely focus on converting leads, studio build out and preparing for opening.
A 6-month presales package was created that provided studios with everything they needed for paid Facebook ads and organic Facebook content for up to a 6-month presales phase.
Most notably, SocialPhDs changed the way that Orangetheory Fitness (OTF) conducts their presales process. Prior to working with SocialPhDs, OTF studios would typically open their doors with up to 500 paying members. Upon SocialPhDs implementation of an enhanced lead generation strategy via paid social, OTF studios began opening with 600 – 1,000+ members. Breaking records, setting new benchmarks for success and leading to SocialPhDs executing more than 300 presales campaigns for the most successful fitness franchise in the world.
Orangetheory Fitness’ tagline is More Life. They believe that their service provides a better, more fulfilling life. Through our partnership with them, we not only brought their service to thousands of people that sought to improve their health, we also helped OTF create a more attractive franchise offering that helped them open more locations throughout the globe.
“SocialPhDs helped us break the pre-sales record at our Orangetheory Fitness studio in Cypress, TX. Thank you guys!”
"Since using SocialPhDs for our social media networking and advertising for our Orangetheory fitness studio in South Naperville, our lead generation and membership base has grown exponentially! John is creative, responsive and brilliant--he has changed our perspective on marketing and continues to develop new strategies to grow our studio. We owe a ton of thanks to SocialPhDs!!"
"Since engaging John and his team, we've witnessed significant growth in our social media interaction which has resulted in increased interest and traffic in our business. John is a pleasure to work with and always creative in his approach. The OTF Santa Monica team thanks you John!"
Orangetheory Fitness Santa Monica