Orangetheory Fitness

  • Pre-opening Marketing Re-imagined

Client Success Story

The group fitness franchise opened over 500 locations using SocialPhDs as their marketing team and achieved a 100x return on ad spend.

250,000

Members via Facebook ads by SocialPhDs

100X

Return on ad spend

THEIR STORY

Results, innovation and inspiration

Orangetheory is a 1-hour, full body workout, focused on training endurance, strength, and power. They use heart-rate based interval training, which burns more calories post workout than traditional exercise. When wearing their exclusive OTbeat heart rate monitors, your real time results are displayed on large screens throughout the studio. Intensity is based on your individual heart rate zones, making the workout effective for all fitness levels. To top it off, their certified coaches lead the workout to prevent you from over or under training. They have over 1,000 locations in the USA and even more internationally.

THEIR GOALS

Generate High Volume Leads and Open with 500+ Members

Orangetheory Fitness wanted to develop a lead generation strategy for its growing network of Franchisees.

OUR SOLUTION

Attract more customers into your orbit

Who’s completed more Orangetheory Fitness pre-sale marketing campaigns than SocialPhDs? Nobody! SocialPhDs was presented with the opportunity to create a turnkey presales solution for Orangetheory’s presales phase. The solution must meet two objectives:

1. Generate volumes of qualified leads that convert to sales

2. Have all the components be automated to allow franchisees to solely focus on converting leads, studio build out and preparing for opening.

A 6-month presales package was created that provided studios with everything they needed for paid Facebook ads and organic Facebook content for up to a 6-month presales phase.

THEIR SUCCESS

Killing It!

Most notably, SocialPhDs changed the way that Orangetheory Fitness (OTF) conducts their presales process. Prior to working with SocialPhDs, OTF studios would typically open their doors with up to 500 paying members. Upon SocialPhDs implementation of an enhanced lead generation strategy via paid social, OTF studios began opening with 600 – 1,000+ members. Breaking records, setting new benchmarks for success and leading to SocialPhDs executing more than 300 presales campaigns for the most successful fitness franchise in the world.

Orangetheory Fitness’ tagline is More Life. They believe that their service provides a better, more fulfilling life. Through our partnership with them, we not only brought their service to thousands of people that sought to improve their health, we also helped OTF create a more attractive franchise offering that helped them open more locations throughout the globe.

SocialPhDs

Love from Client

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